AmChar Wholesale 10th Annual Expo Showbook & Mailer
AmChar Wholesale's 10th Annual Expo was not only in a new venue, but in a different state, too. I chose to do a rustic, surf shack style theme to match the Myrtle Beach location.
Playing up the Myrtle Beach attractions was just as important as the show promotion itself — AmChar is a smaller gun wholesaler that has its shows in New York only. Result was one-third higher attendance than previous and an increase in stocking dealer memberships.