Creative Design & Art Direction

MP40 Gun Launch

We replicated a World War II German classic weapon — the MP40 Machinepistole. I wanted the materials associated with it to have a look similar to the period.

Print ads were first created teasing the launch. Facebook images and banner ads drove people to a landing page which had an interactive "Brief History of the MP40." The page drove you to purchase on the website and showcased a video of the gun in use.

Company website: MP40 Launch

  • Role: Concept, Layout/Design/Copy writing, Development
  • Client: American Tactical/German Sport Guns
  • Agency: American Tactical
  • Year: 2014

MP40 Launch Print Ads
MP40 Launch Print Ads
MP40 Launch Landing Page
MP40 Launch Landing Page
MP40 Interactive Screens
MP40 Launch Interactive History Piece