We replicated a World War II German classic weapon — the MP40 Machinepistole. I wanted the materials associated with it to have a look similar to the period.
Print ads were first created teasing the launch. Facebook images and banner ads drove people to a landing page which had an interactive "Brief History of the MP40." The page drove you to purchase on the website and showcased a video of the gun in use.
Company website: MP40 Launch