Creative Design & Art Direction

Rochester Institute of Technology Student Fundraiser Mailer

Tested alongside a #10 mailer package, I designed a fun, personalized self mailer using Variable Data Printing that had a perforated business reply card. This mailer featured bright, colorful imagery of RIT students taking part in campus sports, invoking pride in their old alma mater. A personalized URL for the student speaks to the interests of an RIT grad—sustainability, innovations, and diversity.

  • Role: Concept, Layout/Design
  • Client: Rochester Institute of Technology
  • Agency: Catalyst, Inc.

RIT Student Fundraiser Mailer
RIT Student Fundraiser Mailer
RIT Student Fundraiser Mailer
RIT Student Fundraiser Mailer